It seems like we have been working on our new branding and product labels forever, but its really been only a couple of months.  When we first launched Pure GRACE Soap we quickly developed a brand and look we liked, it worked well for us for a year until we were ready to add a more professional appearance.  We are lucky to live and work in a college town where there is  no shortage of talented artists.  We quickly found a wonderful local graphic artist who is about to graduate college with her degree and was more than happy to help us with our project.  We like to support local and small business just as you support us!!

Initially we knew what type of function we needed for the product labels and had some ideas of what we liked and what we wanted to keep from the old label but did not have a true design in mind.  Our graphic artist was able to present a few different ideas which we have massaged and worked over until we arrived at where we are now.

It has been great seeing the design evolve.  M. GRACE and I both really like the new, clean, simple look and we hope our clients will too.  We have been releasing “sneak peek” looks at the labels as they are being finished on our Facebook page.

The new labels include stickers for the lip chaps, lotions, bath bombs, sugar scrubs, laundry detergents and deodorants.  All of the soaps will have a new round double sided paper label attached with pretty colored butchers twine.  The bags which are now available in two sizes have had a makeover and we have new little “enjoy” stickers which will be included on our shipped orders.  Even our wool dryer balls have a new look with special business cards which explain how to use them.  Perhaps our most exciting design element, however, is going to be part of the men’s line.  Watch for a new more masculine bird to roost on all of the men’s line products.  Look for the entire line of products to get their new labels in May.  Until then let us know what you think by leaving us a comment below.